First of all, I would like to greet everyone who are visiting this site and thank you for having trust in this kind of distribution and popularization of a product that is promoted and distributed within the multi-level system. Since my business failed due to political situation in my country and there was no work in my profession, and I did not want to become a member of any political party, I decided to seek job within multi-level systems and started working for some companies in order to make a living. Fortunately, one of these companies was RAIN where I discovered the product SOUL which helped me and my daughter, as I described in my personal experience. The better the product was, the more difficult it was to launch it. I managed to generate massive sale of this product and could not drink the product because it was so popular. Since I have 25 yearlong work experience in private sector, I soon realized the mistakes, omissions and drawbacks with this system that prevented and slowed down the sale and popularization of such a good product. I graduated in the building systems theory for civil engineers and I have been thinking systematically about my work all my life. This is the reason why I decided to create a faster, better, more modern and more efficient system within the framework of a multi-level system so that my daughter and me could have the product free and to earn profit. I studied the effects of SOUL on me, my daughter and my friends for almost a year. I used my knowledge and work experience (and I am well educated), life skills, knowledge of medicine, knowledge of alternative medicine, spirituality and a lot more to make this possible by devoting effort and time because I was sure the SOUL was the product worth investing in. I am certain that I did a great job and thank you once again for providing me support by vising this site and I promise I will guide you at any time and in any situation until we all succeed in becoming professional distributors of SOUL.
Now, have a go and read these instructions, and you will realize how powerful the system is, how much work and engagement it offers and what kind of perspectives it provides in both present and future. Nothing like this has been introduced so far and it represents as revolutionary product in the market, so I decide to protect it as an intellectual property.
What is the plan
First of all, I divided the potential users into four categories of potential consumers and I defined the characteristics, effects and results of SOUL based on each category. This is called a declaration of the product based on the target group. This is also one of the main disadvantages in presentation of SOUL because a lot has been said but nothing has been précised. You need to know what target group you are interested in and you wish to promote the product to and once they see the positive effects of SOUL, they will become consumers regardless of the reason why they decided to try the product and the group they belong to, because it will bring in constant revenues.
In order to avoid arduous persuasion, arranging appointments, attracting people to certain places for presentation at certain time (these methods proved to be less effective than before based on the results and the reason for this is well known in the marketing world), talking to every person individually, we will use a flayer, or set of flayers. The set of flyers consists of: flyers, leaflet and inserts. A FLYER is the original RAINs flyer for SOUL, on whose back you have an empty rectangle into which you need to write in your data ( name and surname without ID number, e-mail address, phone number and country). Because of that, it can be shared alone, and the set has to contain it. The leaflet is a revised part of the SOUL catalog, and the insert contains summarized information related to a particular category of potential buyers. Its format is 1/3 of the previous two and when the set is set, it enters the folded flyer, and the flyer in the folded flyer (bending places in 3 parts are marked on them). The flyer and leaflet are identical to all 4 categories of potential customers and contain general information about SOUL and a description of the SOUL components, while the insert for each category is different and contains summary information related to a particular category of potential customers. They need to be printed on paper in color (preferably each in different color, so that they do not mix buyer categories). The colors of the paper should be bright and intense, to attract attention. Considering that an insert is a small flyer with bright color (with small portion of text), it will be read. This flyer should attract people’s attention so that the other two flyers could be read. If you use the small flyer to find the target group, that is, to catch interest of a particular group of people, then the chances that two other flyers will be read are increased. With an adequate presentation of the distributor (for the specific category of potential consumers) in which something very important or interesting for the target group should be mentioned, thus persuading the potential consumer to visit the site (for example: “visit this site and watch the video of a 58 year old man who does exercises for three and a half hours and take one sachet of SOUL every day ” or “visit this site and watch the video of a man whose scars from surgery have healed after 30 years” or “visit this site and watch the pictures of a report book of a girl who recovered after she started drinking SOUL and alike, until more positive experiences are gathered on the site), leaflet and flyer need to bring the readers to the site.
Flayers, leaflet and insert (for all 4 categories of potential buyers) are located in the chapter “ADVERTISING MATERIAL” and are prepared for printing on both sides of the A4 format. For the insert, 3 pieces of paper on one sheet are provided, and 3 pieces are obtained by cutting. You can print on your computer (printer), and you can also copy the data so that you can print it in a professional studio (photo copiers), but you always do the cutting with printing knife. There are options for color and black-and-white printing, and you should decide on the paper quality depending on the desired quality of the printed material, and where it is handed out. The insert is always printed in black and white, but on paper in bright color and for each target group, another color. You can only share flyer, flyer and insert, or all three, but you must always give the flyer to a potential buyer, because it contains your information, so if he decides to become a buyer or distributor he can (and automatically in RAIN) report you on the site as his distributor.
Flyer and leaflet can be used for electronic sending, but with that that for electronic sending, the inserts were processed in A4 and 1/2A4 (vertically) format and they have the ability of filling in the personal information of distributers, as well as the flyer, so they can be send electronically either separately or in combination with flyer and leaflet.
Since the SOUL website is based on the experience of a satisfied user, you can invite people to the presentation through the media. For publishing the advertisements in printed or electronic media, as well as on social media, you can use processed inserts with personal information ( until the inserts for social networks are processed), so the reader in the ad would be able to see who directed him to the site and when registering, to refer to your name.
Advertizing material on which you write in personal information, it is necessary to, after writing in the data, change to PDF and place it in some personal database, which I would advise you to do with entire advertising material, and to send it from there, print it or re-record.
The website contains general information about SOUL, my personal experience and part of the site which concept, in all 4 categories of potential consumers, is to attract visitor’s attention and convince him/her to buy a pack of SOUL just to try it. After buying the product, the part of the site meant for consumers of SOUL is activated and there you can find three parts with instructions on how to use SOUL and separate formal education about SOUL. If a person follows the instructions on how to use the product, the effects and improvements are clearly visible and they will continue buying SOUL. This is accompanied by a text about business which I personally believe is interesting and people may be attracted by business offer. You have to admit that this presentation is much easier and more efficient than classic informative talk about SOUL because I noticed that after standard presentation, people are left ignorant about the topic. The task itself is much easier; to attract somebody’s attention to visit the site and find the necessary information seems to be much simpler than before because today people visit different sites to find various information in comparison to the past when an agent had difficulties in persuading the potential buyers to become consumers. You no longer need to make additional efforts to talk to the potential buyer, you work with a new client, unless the previous one calls and asks for some additional information, which of course, you will provide for him and help him “decide” to buy one box of SOUL for his/her sake (and for your benefit). If he/she decides to buy a box of SOUL (you will see it in your office), since the recommendation is to take two sachets a day, the distributor should contact the consumer two weeks after purchasing the first box to see if he/she is satisfied, to talk about the reactions and effects, to give him/her advice about the next box and similar, all in the context of convincing him to continue drinking SOUL because one box of SOUL is not enough to see the results. In doing so, the distributor should also attract his/her attention by offering him/her to work for SOUL. With regard to the outcome of this conversation, the distributor should decide whether to call the client again and see if he/she is willing to become a buyer or distributor. This means that the record of customers and their contacts should be kept because it is easier to persuade the person who has already tried SOUL to buy one more to feel better than persuading a completely new client. Naturally, in this way new clients can easily become regular consumers or even distributors and this brings us points (profit).
How to become a professional distributor
We used this process to reduce, shorten and facilitate the presentation (the point is to inform more people at the same time), raised the possibility of inviting people to join the presentation by advertising, significantly improve the quality of inviting people to join the presentation electronically, which I hope is much more efficient than everything else which is similar. We have simplified the procedure (there is no need to make calls, organize meetings, presentations, rent presentation rooms, etc.) and, most importantly, we can make a presentation to the unknown people. What we need to do is just to identify the category the potential customers belong to and it is possible by visiting the places where certain groups of people gather, circulate, or stay. In this way, we have expanded the scope of our business, and if we go back to another chapter of the “SOUL as a Business”part, we will realize that every person around us is for some reason a potential buyer of SOUL. SOUL could be added to the food of children who are few months old when they start eating fruit for the purpose of increasing the nutritional value of their food, and especially because it is a necessary supplement during their growth, development and education. The elderly should also start using this product in order to reduce health problems, restore vitality, and maintain health. Sportsmen, recreationalists, different players and dancers, people exposed to hard work should use it for regaining energy, protection against free radicals, maintenance of cardio vascular system, performance improvement, endurance and more. Healthy people should use it in order to maintain health and for preventive purposes. People with health problems should use for eliminating health problems, recovery of the immune system, better functioning of the organism, etc. For business efficiency, one should work or be engaged in every individual group. Initially, it is important to define these groups, to put and sort them into categories of potential buyers (sport, children, health and elderly).
The category of Sports includes all sports clubs with all their groups of different age, including chess, billiard, boxing and rugby, recreationalists and professional sportsmen (because they all need SOUL). Recreational centers, gyms, fitness centers, dance clubs, traditional dance groups, folk ensembles, mountaineers, alpinists, skiers, ice skaters, sports clinics, sports physiotherapists, high schools of sports, fair of sports and sports equipment, sports courts for recreationalists, public fitness equipment, jogging areas, sports equipment stores…
The category of Children includes private practicing pediatricians, child care clinics, private day care centers, private elementary and secondary schools, if somebody can do all this in public sector, children’s clinics, counseling center for children and parents, playgrounds, bookstores…
The category of Health comprises the healthy people who take care of their health and the following has been assigned to this category: health store, massage parlors, independent massage therapists, chiropractors, beauty salons and indoor tanning services, health and beauty fairs, nutritionists and all those who are responsible for maintenance and improvement of health… and those people whose health is deteriorated, this category includes pharmacies, health centers, clinics, private practices, all sorts of surgeries and all those who deal with health problems…
The category of Elderly comprises association of pensioners, gerontology centers, banks in which pensions are paid…
Establishment of Business Structure
Distributor within the target group is a key position, which is the ultimate goal of the business structure, as it has direct contact with the end-users in this SOUL case. Of course, it is the interest of each business line to provide as many distributors as possible within the current target groups.It is classic distribution of work, but in a different way than before (much better and more efficient), where everyone has their role. With a new declaration of the item and matching the presentation to the categories of potential customers, I have provided a large number of target groups to which it can apply. As a satisfied user of SOUL with personal experience, I perform a customized presentation of SOUL with personal examples for all these categories and I suggest the buyers to try it on their own. I sell SOUL products and register new SOUL customers and distributors on the website, both in the site system and in the RAIN system. For a customer or distributor registered on this site (a new SOUL user), I made a detailed instruction manual for SOUL, tailored to user categories and supported by personal experience in order to obtain the best possible results from using SOUL. By using the instruction, the user is successively and thoroughly educated on SOUL by drinking SOUL and drawing conclusions from the results, and all that in order to understand the significance of SOUL in his life and become a permanent user of SOUL (I would not discuss the quality of this education in relation to previous education, time will show the results). I present SOUL as a business opportunity on the website, where I give a very detailed instruction how to successively become a distributor, and I also give an option to enter the distribution structure immediately, mainly to the position of the person who will develop and expand the business structure. In doing so I have provided material for the work of each distributor registered on this site, which is advertising material for each category of potential customers in particular. With it, distributors must in various (mentioned) ways attract potential SOUL users to visit this site where they will find everything I already mentioned as well as other site contents, humanitarian actions, personal experiences, questions and answers and prize-winning actions. Since all this is available on the site to any distributor registered on it and can offer it to your potential buyer or distributor, it is clear that I, personally, do all this (presentation, sale, registration, user manual, SOUL education, business offer , business education, advertising material, application of advertising material, instructions for work in target groups and in general), i.e. this WEBSITE for all distributors registered on it. It only needs to have as many visitors as possible from this category of potential customers who can be from any part of the world where there is Internet. The easiest, fastest and most effective of these are distributors within the target groups, who need to attract the members of their group to visit this site by means of advertising material. In order to place distributors in as many target groups as possible, we need a business structure, which has the task of finding target groups, selecting them and preparing them to become distributors. Since there are many target groups regarding the type and geographic location as well, the business structure has a need to expand. So: members of the business structure find the target groups and “produce” distributors in them, and it is in their interest to expand and develop the business structure. Distributors within target groups are animating members of their group and referring them to this site. Everything else (listed above) in their favor, but on its own cost, is performed by this WEBSITE, with RAIN technical support.
All these lists show that there are a lot of groups and that it is not possible to act independently in all these groups, but it is necessary in most groups to select a person from that group who will, based on his/her position and authority in the group, work in the group much better and more efficient than we do. This person needs to be qualified to be a distributor and it is possible by intensive and brief training. This person should at once start using the product and feel the effects of “SOUL” so that he/she could gain personal experience because he/she will not have the experience of the environment at first and this means that when he/she starts using the second box of “SOUL” (if there are no significant changes after finishing the first box), he/she should take two sachets a day. It is important for the person to feel the effects of “SOUL” so that he/she could heartily and strongly recommend it to the others. In the meantime, this person should learn something about SOUL, and the distributor who hired this person should describe him/her the experiences of others from this category of consumers. A distributor promoting “SOUL” within a particular group needs, like any other SOUL distributor, to convince the members of that group to buy SOUL and visit this site by making an adequate presentation for this category of potential buyers and using the flyers or set of flayers with an adequate insert for that category. The person should collect information about the effects of SOUL from those who use it, and in case of trainers, doctors, pediatricians, etc.., they should monitor the conditions of those who use “SOUL” so that they could first feel the satisfaction in doing the right job, secondly, that they could gain experience and easily recommend it to the others, and thirdly to know that they have good relationship with those who are already taking it. Moreover, if the distributor or his/her buyer publishes a positive experience on this site, we will all be thankful to him/her because this will be one more confirmation of the positive effects of “SOUL” which will surely contribute to better sales for all of us, and perhaps this experience will help someone solve his/her problems. There is an idea to reward those who publish and document the positive effects of SOUL on this site but, first, we have to actualize all our ideas and create some funds for it.
The distributor within the target group is not limited by his work and income. He will always have an income of $10 for each box of SOUL that is purchased by someone from his group and whom he has registered as a buyer or distributor. However, he/she has an extremely good position (perhaps the best one) for the establishment of business structure, which also generates incomes in many ways. The distributors can expand business structure in a standard way within their group, or within the related groups, and each member of the group who has been registered as a buyer of distributor already establishes the business structure. The first and third ways are standard ways and I will use an example to explain the second way. For example, a coach in a sports club or a choreographer in a dance club and similar certainly knows someone who does the same in another club, certainly has friends from competitions, and maybe he/she has made friends in international competitions. He/she should use those acquaintances to engage them as distributors in their groups, and if there are visible results from SOUL in their groups, those results can help them expand their business. Naturally, he/she should also suggest using SOUL to the members of his/her group so that they can also use their acquaintances in related groups to expand their business structure. All this has to be done with flayers that feature their names with an adequate explanation and emphasis on the positive results obtained from SOUL within their group. It is important to ensure that a new distributor within the new target group is provided with adequate rapid education for distributors and to describe him/her the experience within the group as well as other known experiences. The distributor earns profit from further sales made by the target group through system of points. According to all this, it can be concluded that the distributor within the target group is very profitable position, but it also requires a little more engagement than other positions, which I will explain further in the text. It is of course applicable in other spheres of life (nursing homes, pediatrician surgeries, surgeries, various salons, various schools …), but it is not as widespread as in sport. However, you certainly have acquaintances from seminars and various gatherings in your fields of expertise.
Now that I’ve shown you the prospects of this position, I can present one option, which would speed up and simplify the start of distribution. When a distributor is registered in a group and buys two boxes of SOUL, he can drink it himself, learn about the effects of SOUL and wait visible results which will be an advantage for distributing it within his group. A quicker and more efficient variant is to give away these two boxes of SOUL to someone in their group, who will follow the instructions for use and who, in his estimation, will quickly get visible results. There, the marketing effect would have been much stronger at the start, as the result would be gained by a member of the group. This applies especially to sports clubs (the attitude of trainers and athletes), but it is also applicable to others, for example: nursing home: distributor-tenant of a nursing home, school: teacher-student, everywhere the members of the group are in contact with one another.
Entering the organizational structure of a group, selection of an adequate person and her/his training requires a lot of time, and considering the large number of groups (try to name all the sports and sport clubs in the place where you live as well as all the chemists, health food stores … you can see that there are a lot of them), , especially at the beginning of this program (until the market is covered), I recommend selecting the distributors who will plan to visit the target groups, engage and train distributors within that group. They represent your free business team because based on the system of earning points which rewards all distributors (except for the one who registered the buyer, and it is the distributor from the target group), they get the same number of points. This means that when it comes to earning profit from selling “SOUL” to one group, it is totally the same for you if you hired a distributor in that group or someone from your team did it (he/she gets commission only once when he/she registers the distributor), and it is evident that more people will be more efficient than you alone. If it is possible, one team should be formed of people of different professions, so people who have career in sports should be engaged in sports and recreation groups, a commercialists should be engaged in the groups which include pharmacies, health food stores and sports equipment stores, people with career in medicine should be engaged in the groups relating to medicine, day care centers and alike. Few associates should be engaged per category of potential buyers, and you should help them organize and hold the meetings, monitor the situation, direct them, instruct them to help each other when necessary.
If you or your associates know someone who lives in another place and who could initiate the same process, or engage distributors in a particular category of potential buyers in that place, or be a distributor within a particular target group, it will certainly bring you both business and financial profits, so you should devote your attention to those people and train them to become distributors. What is considered to be exceptional merit is if you or your associates know someone who lives abroad and who could expand this kind of presentation of “SOUL”, because the people abroad can easily afford to buy “SOUL” and much better results can be expected in those countries than in Serbia. Naturally, in this case, you also get points regardless of the location where the box of “SOUL” is sold, and if you are in that line of distributors, you get points regardless of the length of the list. These procedures require engagement of people in sports so that they could use their acquaintances abroad and others who have such an opportunity. The site was originally made in Serbian and English language, but if this type of SOUL distribution is accepted, I have a plan to prepare the site in other languages: German, Greek, Russian, and if you have a market in another country, please let me know and it will be done in that language as well.
Considering your organizational activities, activities in global expansion of network and helping your team, you do not have time to engage distributors by target group. Therefore, you should use your free time to attract potential buyers in groups in which it is not possible to appoint a distributor for that group (street fitness equipment, sport fields for recreationalists, jogging areas, etc.), to distribute flyers to the groups which lack presentations and distributors (health centers, clinics, children’s clinics, etc.) to organize fairs and appropriate events, as well as to wait for pensioners at the bank when they receive their pensions and similar jobs that do not require continuous engagement. Naturally, you can make a presentation in different ways that are in line with your situation, which would be nice and useful to share with the other users of this site as an experience, so that they could use that idea in their environment, and maybe you can get the ideas to improve your work from someone else through this site. There is a famous saying: “Give and it will be given to you“. I will start: Place the advertisement in the newspapers, choose the target group that you think will attract the most buyers, choose the insert, that is, the page of the insert and use the pattern to publish the advertisement in the most suitable magazine or newspapers. The advertisement will feature your name and surname so that all the buyers and distributors who visit the site using the advertisement can register you as their distributor. Let us continue:
On the website, you have the flyer, leaflet and inserts with your information (in Serbian and in English language for now) adapted for sending in electronic form, for inviting potential buyers to this website, so you can also by sending them via e-mail, Viber, social networks and others, attract potential buyers to this website or establish a contact with them. The insert with your information can be used as an advertisement in electronic media and on social networks for invitations for this website, that is, electronic presentation of SOUL by a satisfied user. If you do not know the ropes, you should form you team of people who are experienced in electronic communication because they will surely achieve some results, and maybe do a great job because they can use electronic communication to rapidly expand distribution network outside Serbia, which brings profit, as we have already explained earlier.
Considering the fact that there is a large number of target groups, it is also important to appoint a large number of distributors and they are paid and will be paid based on the achieved results. A large number of distributors should be engaged so that they could act in target groups as soon as possible and so that the target group could be formed in wider areas. Those distributors do not have to be interested in SOUL as a product, they do not have to belong to any category of potential buyers and they do not have to be consumers of SOUL. They can develop and expand the business structure as well as appoint distributors inside the target groups on professional basis. They can be hired just by offering SOUL as a business opportunity in some of the mentioned ways. However, at the same time, they should be referred to this site because they can find information about the business and business structure in the part ‘’SOUL AS A BUSINESS“. There, they can see that by using the site and buying one box of SOUL, at a price which includes 72 Euros for registration and access to RAIN software, or with buying 4 boxes of SOUL, for which you get 4% of discount in price, as well as free registration and access to RAINs software, they can be registered as distributors hired by you but they have to continue expanding the business as expected by RAIN partners. Despite the explanation on the site, they should be introduced with the method of doing the business using flayers and site in the best possible ways and they should be aware of the possibilities and advantages of flayers and site in comparison to other systems and methods. You should tell them about the future possibilities and that it is possible to place other products if the business structure is properly developed and expanded. We should draw attention here to the fact that the business expansion without engaging the end distributors inside the target group is not good because the income is earned from the end users. This means that you should insist on business expansion, engagement of distributors who will visit target groups and engagement and education of distributors inside the target groups, which is much harder than expanding the business. This problem would be overcome by RAIN’s correction of the distribution of profit from sales, so that each distributor in the business structure is personally interested in registering and better training of the distributor within a particular target group. Furthermore, it would be a reward for his hard work and lost time.
Attracting peoples’ attention to visit the site and see the electronic presentation of SOUL (this site) and advertising it through print or electronic media or social networks can give the best results, especially if the advertisement is published in the most adequate media and placed at the most adequate position. You can use the existing inserts made in English and Serbian or you can create them by yourselves, but do not forget to put the name of the site and your name and surname in the distributors’ section. You can use the advertisement to offer SOUL as a job because it is especially suitable for business expansion.
Even the most common random distribution of flyers by putting them in mailboxes or under the wipers on car windshield at parking lots produce the results which are relatively low in percentage terms but are still positive (the data from various categories of goods and services show that 3 to 5% of them respond to the flyer, and 1 to 2% buy the goods or use the services).
Therefore, you can drink “SOUL” and do not recommend anything to anyone and do not earn profit; you can recommend it in your environment and enable yourself to drink it by paying from the commission you earned; you can recommend it in your wider environment and earn pocket money for yourself; you can recommend it outside your environment randomly where it is convenient for you and increase your fee; you can launch it abroad and hope the network will be established there; you can recommend it electronically; you can form your team and professionally organize the distribution of “SOUL” and earn substantial profit, and all this in a very simple and easy way by using the flyer and this site. In other words: “You have the freedom of choice.”
How to select a distributor from a particular group of potential buyers
In order to define more easily the performances and activities of certain groups that are categorized as potential customers, we will group them into several types depending on the organizational structure, the way of functioning, and the way of performing their activities:
All groups within one category share similar organizational characteristics so the performances of particular groups will be defined below based on the type of groups:
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| 4/ Locations where services by experts are provided: |
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| 5/ Specific groups: |
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More information
1/ Clubs, associations, institutions
The organizational structure of these organizations requires a logical solution that the organization registers as a distributor from which the members will buy SOUL and spread it further, and the revenue generated by the organization will be used for the general good of all members of the organization, or for the purchase of SOUL by those members who cannot afford it. Of course, this is possible under the condition that there is someone in the organization who you will qualify as a distributor after short and intensive training. This distributor will in turn promote and present SOUL and bring the new members to the organization by means of the flyers. Otherwise you register the organization as a distributor and its members promoting the SOUL as the distributors (so that both branches are constructed) who you need to provide with short training. In this case, sales revenue (9 euros per box) belongs to distributors and this will be better stimulation for them to make presentations and consequently to achieve better sales results. This obviously implies that this variant should be given a priority. In this variant, the organization must be satisfied with profit from the points. These distributors are usually coaches of different groups in the club, and are more influential and active members of that organization. Of course, you can register them as distributors and exclude the organization, if you have some troubles with the organization alone. You and the organization can have as a mediator the president, director or anyone from the organization that you will register as a distributor and all the points from the organization (and expansion made by the members of the organization) will make up one branch of their structure. They are responsible for the other branch by for example, introducing a new organization which you will register as theirs (they only need to give you the contact and you get the points). If the organization has its own club (bar) you should insist on introducing SOUL to the drinks menu so that the members of the organization can order a sachet of SOUL like any other drink. It would be good to have the waiter as a distributor, and flyers (copies) with appropriate inserts standing on a plastic stand on tables.
This type of potential customers may be an organization (club) that is privately owned and then in the aforementioned options you must also find the interest for the owner as well.
If you have access to a club with more serious finances, where the club would buy SOUL for its members, you must adapt the variant to the given situation, or ask for advice.
2/ Recreational, educational and amusement centers
These organizations are mainly privately owned, so we cannot count on a collective interest here, and the revenues of the organization are the owner’s revenues. Firstly, you should decide whether or not such organization will be a distributor and will employees be able to present and share flyers during their work hours, or the organization will be satisfied with the income from the points and register its employees as distributors, and classify them in two branches of its business structure. In the beginning, until there are sufficient financial resources to register each employee as a separate distributor, more employees can work under one registered distributor. And in this case, I think that the second option is better than the first one, because the one who gives the presentation and who seems convincing enough will make someone interested in SOUL, so it is to be expected that this stimulation can be inspiring, so the second option should be insisted on. The owner needs to explain that with the increased number of customers within the organization the number of customers that these customers bring will also increase, so that in time, earning through points will outperform the sales revenue within the organization and the distributors themselves will become active outside the organization, and those buyers will bring the points as well to the owner. In the long run, this second variant is more profitable for the owner, too. If he owner is not interested in cooperation or is difficult to work with, you can easily register the employees in that organization as your distributors and avoid the organization. In this type of organization, the presentation within the organization can be done by trainers, instructors, animators, waiters, and individual members of the organization. Whoever that is and in whatever setting of the system, you must give him/her a brief training to become a distributor. If the organization has its own club (bar) you should insist on introducing SOUL to the drinks menu so that the members of the organization can order a sachet of SOUL like any other drink. It would be good to have the waiter as a distributor, and flyers (copies) with appropriate inserts standing on a plastic stand on tables.
3/ Sales points
These organizations are mostly privately owned, so the central figure is the owner, although the manager can also appear here as an important factor. We can apply here both the first and the second option (latter being the better one) with one registered distributor who has several sellers until they earn money to register themselves as distributors. Again, you must train briefly all promoters to become distributors. We cannot register employees here as the distributors to promote SOUL within the organization without the consent of the owner or the manager. In this type of organization, the presentation can be done by traders and managers (if any). Potential SOUL buyers are the customers in these stores, so the number of potential SOUL customers is unlimited. State pharmacies should also be registered if not as organizations then at least their employees as independent distributors.
I would like to point out here that the best structure is when the manager is the central figure but where the owner is involved too. You link the owner to yourself and manager to one of the owner’s lines (you have already formed two lines of the distributors for the said manager); this way the owner gets all the points from his company from one line, and the second line should be formed by the owner who needs to find a colleague whose company you will connect to the network. In this structure, everybody gets the maximum.Adequate business structure for the restaurants with vegetarian food involves a sachet of SOUL included in the drinks menu. There should be a stand with flyers on the tables (the insert depends on the structure of the guests in the restaurant, it can be one or more, and a special insert can be made according to the structure of the guests).
As for the fairs, manifestations, and presentations I suggest that you do it yourself, because each visitor belongs to one of our SOUL potential buyers. If you bring flyers with all 4 types of inserts and share them appropriately with adequate presentation, you can achieve a good result.
4/ Locations where services by experts are provided
There is no special philosophy or tactics here, you must visit them one by one and present SOUL individually by highlighting its characteristics related to the particular field of activity. It is best that they try SOUL and go through the first phase of running a business step by step by tracking people in their environment and their reactions in order to gain more experience with SOUL. If they are convinced of the good effects of SOUL, they can take advantage of their position and acquire lots of buyers, therefore it is worthwhile to invest effort and time and individually deal with each one of them.
5/ Specific groups
The skiers spend a lot of energy on physical activity, but also due to the cold and seasonal sport activity. So, they are rather susceptible to muscle and joint inflammation, and when you add freezing at low outdoor temperatures and viral epidemics in winter, it is obvious that SOUL seems to be perfect for them. There are very few professional skiers who participate in some competitions for skiing disciplines. You can reach them through their clubs, but there are a number of recreational skiers who go skiing on their winter holiday. This group of potential customers is extremely interesting for several reasons:
• first, due to the above-mentioned primary needs for SOUL, where the effects of SOUL will quickly become obvious and followed by other effects.
• second, they come to the ski resorts from all over the country and region, so the story about SOUL can be spread to numerous locations.
• third, they have most diverse professional structures and occupations which could take SOUL to various segments of society.
• fourth, if they are on this type of vacation, they are financially well-off, so they will be able to afford SOUL both on and after the vacation, if they realize its beneficial effect.
• fifth, they are usually people popular in their surroundings so if they get positive impressions about SOUL, they will easily recommend it to the people around them.
• sixth, they come on vacation with their families, so all family members can feel the beneficial effects of SOUL and maybe all members of the family become SOUL users.
• seventh, lots of children can be seen at these types of resorts and they come to these destinations in different arrangements. SOUL could give them good results in the above mentioned primary needs and later in other needs as well. It is well known (personal experience) that when children recognize that they feel much better because they started drinking SOUL, they will constantly ask for more; also, the parents, after seeing that their children have advanced on many levels while taking SOUL, will surely buy it, if they are financially able to do it. We are talking here about children whose parents can afford winter holiday (which is not cheap), so they will certainly be able to afford SOUL.
• eighth, members of this group are numerous since all ski resorts, both in our country and abroad, are full of tourists from late autumn until early spring.
All these are the reasons why this group of potential buyers should be seriously considered, because it has huge potential regarding both buyers and development of a business structure. Since it covers three categories of potential buyers (children, sports, health), all three types of inserts in the flyer (copy) should be prepared and well thought out where to be handed. Also, a special type of insert for the flyer should be considered as well that would be adapted only for the particular group. The distributors besides the ski centers where everything is happening could be also installed in sports equipment stores, ski equipment repair and rental shops, sports equipment fairs, especially at the Winter Sports Equipment Fair in Belgrade (and if it is held at other locations). Skiing schools, which instructors train skiing in ski centers during the season, are also interesting, and by setting up an adequate structure it would be possible for their instructors to promote (recommend) SOUL and hand in the flyers (a certain stock of SOUL could be prepared to borrow to the buyers until their order arrives, or to sell in small quantities until they are sure of the product’s beneficial effects). Regarding the position and authority, the instructors could sell significant amounts of SOUL to their students since children are the majority of their students. Given the structure of the clientele, they can be expected to continue buying and to form a business structure. The distributors in the ski centers can be installed in hotels, local shops, ski and equipment rentals and independent ski instructors. Perhaps, considering the potential of the clientele, it is worth paying for the promotions of SOUL, either on the ski paths or at the hotels and restaurants.
